Marketing EncyclopediaVietjet Knowledge Graph
Năng lực · Reusable capability

First-party data flywheel

Còn gọi là: CDP flywheel · Owned audience loop

CAPABILITY
Bài viếtStatements 2Nguồn 3Liên quan 4

Đây là năng lực biến attention thành tài sản học hỏi dài hạn. Quy mô audience chỉ có ý nghĩa khi consent, identity resolution, activation và measurement được quản trị cùng nhau.[1][2][3]

1Năng lực cốt lõi

Mỗi campaign ID phải nối được impression, engaged user, fare search, booking, flown passenger và repeat trong phạm vi consent hợp lệ.[1][3]

KNOWLEDGE GRAPH

Statements có qualifier

Mở dữ liệu v1 ↗
Chuỗi giá trịnormal · reportedAttention → consent → profile → action → repeat[1][2]
kích hoạt quapreferred · primaryOwned, app & loyalty[2]

Tham khảo

  1. 1
    Vietjet brings home win at Asian Experience Awards 2024Asian Business Review

    Award/case-submission article with campaign-reported reach, engagement, app and booking metrics; not an independently audited attribution study.

    reported
  2. 2
    SkyJoy wins Best Use of Digital Technology at Asia Pacific Loyalty Awards 2025Vietjet

    Official program milestone: more than 15 million members since May 2023 and an industry award for digital technology.

    primary · 2025-04-03
  3. 3
    General Data Protection Regulation — direct marketing and profilingEUR-Lex

    EU legal source for profiling transparency, safeguards and the right to object to direct marketing. This page is not legal advice.

    primary

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